Sales Method and ads Case Study Example | Topics and Well Written Essays - 500 words

Sales Method and ads - Case Study Example As a result, we witness that major companies such as automobile BMW spend around 1% of sales on advertising. Based on data obtained from different sources, automobile companies should set their percentage sales budget at around 2 to 3 % and beverage companies at around 10%. While, a jewellery shop would set it at around 10% and other retailers at a level of between 3 and 8% for womens clothing store. Advertising in a magazine is determined by the reach and number of circulation for the magazine. In the case of AARP Magazine and Readers Digest we understand that these magazines have a high distribution levels. The AARP magazine has a target market meant for people aged 50 and above and while the readership of Reader’s Digest is in the region of 10 million per month. In the process of determining the cost of a full page 4-color advertisement per thousand we have to make certain considerations. Some of the considerations include the readership and current trends in the media circle (OGuinn, 2011). For instance, old people prefer reading magazines and newspapers and thus they are quite slow in taking up technology. In the case of AARP and Reader’s Digest, we would have to compare the rates charged by top magazines such as Newsweek. Based on that assessment, these magazines should charge around $ 232, 000 for a full page Ad which amounts to a CPM of around $ 45. AARP is meant for the aged would be more cost effective for advertisers targeting this market (Clow, 2013). We require at least 60 sales people to service and pay visits to the 3,000 customers based on the calculation above. Sale people are important in the process of advertising and marketing since they maintain a close contact with customers. Sales people act as agents of communication on products and services that companies produce. However, the most significant duty that sales people have is building public relations

Advertising and Promotion in UltraChromSpec (UCS) Term Paper

Advertising and Promotion in UltraChromSpec (UCS) - Term Paper Example This paper illustrates that UltraChromSpec rapidly established a great reputation for its deliverance of superior quality standard of sales and service. As a result, the business of UltraChromSpec expanded drastically in its different field of activities not only in the US but also outside the Swiss borders into Austria and Germany. After twelve years of its initial foundation, UltraChromSpec started to execute its business operations outside Germany by having collaboration with one of the Swiss pharmaceutical giants i.e. Kaiser-Holzer (K-H). Gradually, UltraChromSpec transformed itself from a distributor to a manufacturer. In this connection, after the transformation from a distributor to a manufacturer, the businesses of UltraChromSpec were formed in three major divisions. One of the divisions is the Medical Division. In this division, UltraChromSpec started to sell mainly the hospital laboratory instruments and the critical care products which are manufactured by Kaiser-Holzer (K- H). The other division is the Analytical Division. In this division, UltraChromSpec started to sell electro or optical laboratory instruments. The other division has been the Electronics Division. In this particular division, UltraChromSpec started to sell electronic components and computer peripherals. According to Bruno Muller, the vision statement of the business policy of UltraChromSpec is, â€Å"Experience has realized us that we cannot do everything, but at least we can be sure that the activities in which we are engaged to do benefit our customers†. It has been identified that the marketing team of UltraChromSpec which is situated in the headquarters in Zurich had reorganized especially the Analytical Division into two business units and the units were again segregated into two distinct groups. The two business units of the Analytical Division include Analytical Chemical Business Unit (which is again divided into two groups namely Spectrophotometry Product Group and Ch romatography Product Group) and Biochemistry Business Unit which is again sub-divided into Ultracentrifugation Product Group and Nuclear Counting Product Group.